Update on Cambridge Analytica’s Data Theft | RBDR

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March 22, 2018. Today on RBDR:

News emerging out of the Cambridge Analytica story shows the extent to which Facebook’s data was compromised and what it might end up costing the social media company.

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SM data subbed for group qual data? Trump now embracing voter data. (RBDR 10.20.2016)

Today on RBDR:

1) A point of view from a social media company executive that social media data can be substituted for focus group qualitative data. Read this full story by clicking here.

2) Members of the Donald Trump presidential campaign claim that they have changed their candidate’s attitude towards the use of data to identify pro-Trump voters and to drive them to voting booths on November 8th.

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Measure cell phone emotion. Google debuts “Micro-Moments” of Truth (RBDR 4.15.2015)

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Today on RBDR: 1) Measuring cell phone emotion becoming a possibility? (Article link: http://www.mediapost.com/publications/article/247372/can-your-phone-measure-emotion.html )
2) Google introduces “Micro-Moments” to earlier “moments of Truth” from P&G, Google and Altimeter Group. 3) Pollsters for Rand Paul and Marco Rubio presidential campaigns.