Bob Lederer RBDR

Amazon – Walmart Price War Can Obliterate Marketing, MR | RBDR

April 3, 2017. Today on RBDR:

1) Leading internet service providers announce they will not sell their customers’ Internet browsing histories.

2) JPMorgan Chase discovers fewer online programmatic advertising channels changed little on ad impressions or visibility.

3) Amazon and Walmart are about to enter into an all-out price war.

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Bob Lederer RBDR

Fewer ad blockers on cell phones, tablets. Cookies grossly mislead reach, frequency (RBDR 8.10.2015)

Today on RBDR: 1) Many consumers have decided to place ad-blockers on their computers, both at home and for business. But the same is far from the case on those same consumers’ mobile phones and tablets, which make mobile advertising that much more attractive for marketers. 2) According to a Facebook-owned measurement service, marketers who are still reliant on cookies face two gross and different inaccuracies with reach and frequency. 3) Qualtrics introduces the kind of research incentive that may be particularly appealing to millennials.

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