CMOs & Procurement not friends; Unilever Foundry attempts to fast-track (RBDR–5/29/2014)

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Today: 1) Italian technology company Taggalo is finalizing beta testing of its outdoor digital media measurement system, which it plans to launch in July. 2) CMOs are making friends with many important internal departments, but not procurement–to marketing’s detriment. 3) The Unilever Foundry is supposed to engage Unilever faster, easier and better with budding innovative marketing and media startups.

And here is the link to today’s RBDR “in the cloud”: