Bob Lederer RBDR

Political polling and SurveyMonkey. Research data Facebook can bring to MR. (RBDR 11.24.2015)

Today on RBDR:

1) SurveyMonkey decides to risk its reputation by entering the political polling field.

2) What can Facebook provide market researchers? Doug Pruden and Terry Vavra spell out six things to start.

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Bob Lederer RBDR

13 MR Tools Entrepreneurs Love. Nielsen Needn’t Worry About comScore/Rentrak? (RBDR 10.5.2015)

Today on RBDR:

1) Learn the 13 market research tools that entrepreneurs say they love. Are they food for thought for the rest of us?

2) A key Wall Street analyst thinks Nielsen need not worry about the combined comScore/Rentrak entity.

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Bob Lederer RBDR

Facebook study’s flexible conclusions. Nielsen to buy dunnhumby? (RBDR 5.13.2015)

Today on RBDR: 1) Facebook’s new research project about its news links and their affiliation and impact with 10.1 million of its users appears to lead to different interpretations with each researcher that studies it. 2) LinkedIn is sharing its data with 11 groups in the next six months, looking for connections with the global economy and the job market. 3) SurveyMonkey names an interim CEO. 4) The Sunday Times in London claims that Nielsen is readying an offer to buy dunnhumby from Tesco.

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Bob Lederer RBDR

Survey Monkey CEO Dave Goldberg dies at 47 (RBDR 5.4.2015)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com
Today on RBDR: Two deaths dominated the weekend research news cycle. SurveyMonkey CEO Dave Goldberg died suddenly on Friday. Dr. Richard Suzman, dynamic leader of research into the aging, died back on April 16.

Bob Lederer RBDR

Instagram for MR. “Real” New Coke MR mistake. Nielsen Neuro after ad agencies. (RBDR 4.6.2015)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com
Today on RBDR: 1) Instagram touted as a market research tool by an Australian business user. 2) Revisiting the market research mistake made in the New Coke rollout. 3) Nielsen Neuro rolls into Australia, taking aim at advertising agencies and their creative development.