Influencers brands hate dealing with. Native Apps may help mobile surveys. (RBDR 07.20.2016)

Today on RBDR:

1) Detailing the four types of online influencers that brands supposedly hate to deal with.

2) There are signs that online surveys on smartphones are running a rocky course, but MFour Mobile Research’s Chris St. Hilaire says there is a practical solution: Native Apps.

RBDR is sponsored by Survey Sampling, whose website can deliver expertise in mobile & geo-targeting, respondent experiences, international research, B2B, brand tracking, CATI flexibility and end-to-end solutions. Visit their website for more information.

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Wall Street analysts predict Chipotle’s grim future. Facebook VP on mktng metrics. (RBDR 07.19.2016)

Today on RBDR:

1) Two Wall Street analysts reveal to investors what their proprietary survey research is foretelling what is ahead for the struggling Chipotle QSR.

2) Facebook VP of Advertising & Insights Brad Smallwood admits in a Journal of Advertising Research article that long-accepted, requested marketing metrics are not functional. Read the original report by clicking here.

RBDR is sponsored by Survey Sampling, whose website can deliver expertise in mobile & geo-targeting, respondent experiences, international research, B2B, brand tracking, CATI flexibility and end-to-end solutions. For more information, be sure to visit their website.

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2 court cases narrow TCPA violations. FTC cites WB for paying “influencers.” (RBDR 07.18.2016)

Today on RBDR:

1) A U.S. Supreme Court case and ruling in the U.S. Federal District Court in Western Pennsylvania are reshaping the definition of what is required for a TCPA violation.

2) The FTC puts Warner Bros. on the carpet for its social media influencer campaign that fails to clearly disclose that these influencers were compensated for their report.

RBDR is sponsored by Survey Sampling, whose website can deliver expertise in mobile & geo-targeting, respondent experiences, international research, B2B, brand tracking, CATI flexibility and end-to-end solutions. Visit their website for more information.

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Jay Wilson, 77, is dead. Why SSI bought MROps. Advice for CMO: MR (RBDR 3.25.2015)

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RBDR is sponsored by SoapBoxSample, a member of the ISA family of companies, providing a fresh approach to online research.

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Today on RBDR: 1) Jay Wilson, a powerful research executive and influence for decades in the research industry, died Sunday at 77. 2) Survey Sample President & CEO Chris Fanning explains why he bought MROps last week–and it isn’t for the reasons we thought. 3) Forrester Research VP Sheryl Pattek shares the general advice she gives her CMO clients: get and use outside research.