Bob Lederer RBDR

British Polling Council reviews pollster mistakes. Research innovation highlights. (RBDR 05.31.2016)

Today on RBDR:

1) The British Polling Council, having completed its review of mistakes made by UK pollsters, rules out everything except non representative samples.

2) Research innovative services from 20th Television/4C, Qualtrics and Krux/Survata deserve the attention of RBDR viewers.

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Bob Lederer RBDR

Survata gains $6 mil funding. David Harris’ book on writing better surveys. (RBDR 7.22.2015)

Today on RBDR: 1) Survata, which entered the research market with a Google Consumer Survey-like research tool, earns a $6 million investment. 2) David Harris, for 25 years a senior pharmaceutical market research executive, is so disturbed by the state of survey questionnaire writing that he decided to write a book to help the profession get its act straight.

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