Bob Lederer RBDR

Superiority of Stories (With Guest Dr. David Aaker) | RBDR

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August 27, 2018. Today on RBDR:

Prophet Vice Chairman David Aaker explains with great precision the clear superiority of “signature stories” for companies and brands. The idea is preeminent in his new book: Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires.

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Bob Lederer RBDR

What Many Companies are Missing: Buyer-Centricity | RBDR

August 24, 2017. Today on RBDR:

1) UBMobile’s new “Gesture-Based Surveys” platform is specifically geared to provide enhancements on all the favorite new mobile survey capabilities.

2) Buyer Personas’ founder Tony Zambito discusses what a multitude of companies should pursue: concentration on buyer-centricity’s underutilized research components.

3) Recommended booklet reading material: “An Inside Look – Adapting to the Digital Brand Landscape Using Research.” Download your copy by clicking here.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights as well as research agencies. Using experiences and the expertise collected from over 300 client research and 1,000 research agency organizations over 23-plus years, RFL Client Consulting is ready to boost their effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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