1) Enabling marketers to build a single customer view from varied data sources (channels, website visitors, mobile apps, call centers) has no solution yet, however, data-management platforms (DMPs) seem viable. So says Omar Janabi of Mapp Digital.
2) MarketingProfs.com details a Forrester Research study that positions online communities as a crucial strategy for marketers who are troubled in connecting with customers at the right time and in the right channel.
RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. Learn more by visiting their website.
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