Bob Lederer RFL Communications, Inc.

Why Schlesinger Group’s New Name Is SAGO / RBDR

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Today on RBDR: Reed Cundiff, who became Schlesinger Group’s new CEO last November spoke to RBDR about what is behind the decision to change the corporate name to SAGO.

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Bob Lederer RFL Communications, Inc.

MREF: MR’s Philanthropic Effort To Educate Youth / RBDR

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May 17, 2021

Today on RBDR: Schlesinger Associates’ CEO Steve Schlesinger details for RBDR the Market Research Education Foundation (MREF), which was established in 2008 to help educate youth and has made impressive progress in terms of fundraising and recipients.

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Bob Lederer RFL Communications, Inc.

Tim Macer tells RBDR realities of technology on our MR (RBDR–6/5/2014)

Thursday June 5 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) Schlesinger Associates and M/A/R/C Research launch and fund the Young Professionals Grant, which will allow 10 qualitative researchers, 35-years-old and younger, to attend the QRCA Annual Conference in New Orleans this fall.

2) The House of Representatives slashed the White House’s $1.211 billion request to fund the Census Bureau in 2015. Perhaps surprisingly, Democrats joined the GOP in redirecting nearly $250 million of that request for their own pet projects, which could leave the American Community Survey and testing for the 2020 Census short of its needs.

(Howard Feinberg’s fascinating, detailed analysis of this situation: http://www.marketingresearch.org/news/2014/05/30/house-guts-census-funding-for-fy2015)

3) The research industry’s unquestioned technology expert, Tim Macer, joins RBDR for a conversation about the state of technology in MR.