Bob Lederer RBDR

Unilever’s Stan Sthanunathan offers ‘Market Research 10 Commandments.’ (RBDR 03.21.2016)

Today on RBDR: Unilever SVP Consumer & Market Insights’ Stan Sthanunathan reprises his MRS presentation for the viewers of Research Business DAILY Report. Listen to his “Market Research 10 Commandments.”

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities, and everything else they have to offer by visiting their website.

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Bob Lederer RBDR

RFL & RBDR MR Exec of the Yr, Client MRer of Yr & Story of the Year (RBDR 1.4.2016)

Happy New Year, RBDR is back! Today, RBDR and parent company RFL Communications:

1) announce a new annual award, the Larry Gold Research Story of the Year,

2) name the 2015 Market Research Story of the Year,

3) name the 2015 Client Market Research Executive of the Year.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on building strategic brand value: “Brand Strategy.” Find it here.

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Bob Lederer RBDR

Unilever’s SharkTank MR: having 2x the Impact @ 1/2 the Time & Cost (RBDR 8.6.2015)

Today: Unilever SVP Marketing & Strategic Insights Stan Sthanunathan discusses the company’s “SharkTank” program that is funneling brand new research tools and techniques into the corporation for testing and scaling up.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections.

The link: ​http://www.decisionanalyst.com/publ_art/SalesForecasting.dai

Bob Lederer RBDR

Larry Gold dies. Bill Harvey shares his ARF ’15 ReThink highlights. (RBDR 3 18 2015)

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Today on RBDR: 1) Larry Gold, for 25 years the Editor or Co-Editor of Inside Research, died last Friday. He was believed to be 80 years old. 2) Bill Harvey tells Bob Lederer which presentations at the ARF 2015 ReThink Conference made the most meaningful impressions on him.

Bob Lederer RBDR

New Super Bowl ad evaluation method. Fuguitt: what’s coming at ARF this week. (RBDR 3.16.2015)

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Sponsored by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.

To find out more about Research Now panels and its innovative digital data collection: http://bit/do.researchnow.

Today on RBDR: 1) Ipsos and RealEyes have specific recommendations for how to compose a successful Super Bowl ad. 2) Facebook declares its belief that advertisers should judge their online advertising effectiveness based on the number of ads that are viewed on the desktop screen or mobile app. 3) ARF President Gayle Fuguitt shares highlights of this week’s Re-Think conference.