Bob Lederer RBDR

SSI buys Instantly. Budweiser new can strategy. Google Glass: no more? A.I. pioneer passes. (RBDR 01.28.2016)

Today on RBDR:

1) SSI is buying Instantly.

2) The strategy behind Budweiser’s new can design.

3) Google Glass is no more.

4) One of the fathers of Artificial Intelligence, Marvin Minsky dies at age 88.

RBDR is sponsored by L&E Research, where recruiting is their passion. Quality respondents plus quality information. It’s that simple.

Visit their website, and while you’re there heck out its post about how to find and put together all the elements to go into gaining a clear picture for researchers of “the whole truth.” Find it here.

There is no need to search for today’s RBDR video! Subscribe for FREE to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Algorithm gender. Brainwave group technology. High School analytics course. (RBDR 5.21.2015)

Today on RBDR: 1) Smartphone app algorithm is said to be able to identify with 92% accuracy the gender of the user. 2) Brainwave technology has been developed to identify the leader of a group. Its greatest use could be building group cohesion where it is most coveted. 3) Mu Sigma creates and launches the first high school analytics course.

RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. Check out FocusVision.com

To access the new FocusVision, AOL, SSI study concerning use of videos in survey research you can visit:
https://mail.google.com/mail/u/0/#inbox/14cbf444d33b219c?projector=1

If after you read the study, you want to know more, you can view FocusVision’s special Webinar that discussed the study: https://attendee.gotowebinar.com/register/541691261935004673

You don’t need to search the Web for today’s RBDR. We will send you a personal email with links as soon as the new RBDR is uploaded. To register, click here: ow.ly/CfFWE

Bob Lederer RBDR

Goodbye CAB, Hello Video Ad Bureau. New reasons to like Mobile MR. (RBDR 5.20.2015)

Today on RBDR: 1)The Cabletelevision Advertising Bureau is no more, replaced by the Video Advertising Bureau, which has new stakeholders, constituencies, goals and reasons for being. 2) qSample’s Miguel Conner presents new reasons to use mobile research tools for a research project.

RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. Check out FocusVision.com

To access the new FocusVision, AOL, SSI study concerning use of videos in survey research you can visit:
https://mail.google.com/mail/u/0/#inbox/14cbf444d33b219c?projector=1

If after you read the study, you want to know more, you can view FocusVision’s special Webinar that discussed the study: https://attendee.gotowebinar.com/register/541691261935004673

You don’t need to search the Web for today’s RBDR. We will send you a personal email with links as soon as the new RBDR is uploaded. To register, click here: ow.ly/CfFWE

Bob Lederer RBDR

CMOs told they can’t measure ROI! Review of Rentrak. (RBDR 5.19.2015)

Today on RBDR: 1) CMOs are kidding themselves when they say they can accurately measure ROI on their marketing investments, says Matt Goddard. 2) An overview of what Rentrak is doing right and where it needs to show greater progress, according to TVNewsCheck’s Wayne Friedman. 3) The fastest growing job search term last year in Chicago was “Data Scientist.” The third fastest growing job search was for… (you have to watch the video).

RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research.

To access the new FocusVision, AOL, SSI study concerning use of videos in survey research, please click this link:
https://mail.google.com/mail/u/0/#inbox/14cbf444d33b219c?projector=1

FocusVision is hosting a seminar on this study TODAY. You can still register at: https://attendee.gotowebinar.com/register/541691261935004673

You don’t need to search the Web for today’s RBDR. We will send you a personal email with links as soon as the new RBDR is uploaded. To register, click here: ow.ly/CfFWE