Dual-Engine Growth Model at Back End of Innovation | RBDR

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February 20, 2019

Today on RBDR:Southern Group Studio Managing Director Michael Graber returns to RBDR to discuss a different aspect of the backend of innovation in which companies are hedging their bets using a Dual-Engine Growth Model.

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PERILS at the Back End of Innovation | RBDR

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January 14, 2019

Today on RBDR: Southern Growth Studio Managing Partner Michael Graber dispenses great advice about some not-always apparent perils of innovation, why they occur and what to do about them.

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IRI enlists Joan Lewis. MR dept must become “Foresight” dept. (RBDR 5.14.2015)

Today on RBDR: 1) IRI enlists the advisory services of former P&G SVP of CMK Joan Lewis. 2) Mike Graber of Southern Growth Studio has inspiring suggestions about how the client research department should evolve inside corporations. 3) Fetch Rewards’ interesting in-store consumer shopping service has several unique research capabilities, explained by President Wes Schroll.

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