Nielsen PPM getting unwanted boost. Best MR search practices. (RBDR 4.23.2015)

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Today on RBDR: 1) Nielsen’s Portable People Meter (PPM) has been scrutinized for its failings…Telos Alliance is promoting its Voltair processor to fill identified encoding voids. 2) Sourceone Management Services’ Megan Connell offers best practices for search marketing research.