Bob Lederer RBDR

P&G’s Joan Lewis to retire. RBDR’s Client of Year Award for Gamification. (RBDR 12.8.2014)

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Today on RBDR: 1) RBDR has learned that Procter & Gamble SVP CMK & Media Transformation Joan Lewis will retire this month. 2) RBDR announces the recipient of its Client of the Year Award for the gamification category.

Bob Lederer RBDR

Innovative startup MR agency, Mizzouri, enlists Kim Dedeker (RBDR 11.13.2014)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) Startup research agency, Mizzouri, opens its door with a prestigious management ream that includes former P&G research head & recent Kantar Americas Chair Kim Dedeker AND several extraordinary research methods and output. 2) Temkin Group announces its 3 2014 client award winners for great customer experiences. 3) SurveyMonkey enters the European market, first stop is Britain.

Bob Lederer RBDR

MR, Marketer pay finally going up? Big Data is No Threat to MR (RBDR 11.12.2014)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) A marketing recruitment study by the UK firm Hays shows great expectations by marketing departments, for pay increases in the field and for dynamic job movement . It may signal a global trend, including in the U.S. 2) Big Data expert Neil Seeman shares his insights about the actual threat it poses on the research business. (He does not see it as imposing.)

Bob Lederer RBDR

Crowdsourcing essentials. Facial emotion tested by BBC (RBDR 11.11. 2014)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) uSamp’s Jacob Tucker lays out three simple rules for effective use of Crowdsourcing. 2) After testing in the UK, Australia, Russia, BBC Worldwide will conduct a global test of facial emotion provided by CrowdEmotion. The goal: to try to make its program testing foolproof. 3) Text analytics is transforming Net Promoter Score into a viable research predictor at Jiffy Lube.

Bob Lederer RBDR

“Likely Voters” stumped pollsters. Is PPM Nielsen’s OOH solution? (RBDR 11.10.2014)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) How U.S. pollsters may have so miscalculated the spread between winning and losing candidates last week. 2) Another 2014 election story is about the overabundance of digital data that candidates had in their election efforts–and how it went unused. 3) Nielsen may finally have a handle on OOH (out-of-home) viewing, using the Arbitron PPM system it acquired earlier this year.