Bob Lederer RBDR

Cos’ primary biz turn to selling data. Customer exp linked to loyalty. (RBDR 10.22.2015)

Today on RBDR:

1) MoffettNathanson Research explains that need for more and better data is leading companies to turn their focus from their primary business to finding ways to turn their collected data into a new revenue source.

2) Customer experience has always been assumed to directly impact Customer Loyalty. Now, Temkin Group presents statistical evidence of that connection, along with remarkable defined revenue impact (Link to this study here).

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit their website here.

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Bob Lederer RBDR

BIGGEST mistakes clients make contracting their MR. (RBDR 10.20.2015)

Today on RBDR:

30 so-called market research experts share on Zintro.com what each believes is the #1 biggest mistake companies make when they contract out market research. (Link to this report HERE.)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit their website at sotech.com.

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Bob Lederer RBDR

Pew Discovers Web Survey Secrets. Yogi Berra Could’ve Been MR Resource. (RBDR 9.25.2015)

Today on RBDR:

1) Pew Research Center released results from a study of Web surveys users and those who don’t participate in that fashion — and explains what exclusion of non-Web respondents does to results. See the studies in question HERE and HERE.

2) The great philosopher, Yogi Berra, died this week. What he could have taught us in market research.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit their website at sotech.com

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click HERE.

Bob Lederer RBDR

2 new services. Pinterest milestone. Obama Social & Behavioral Sciences exec order. (RBDR 9.24.2015)

Today on RBDR: 1) New services from Rocket Fuel and Affectiva present appealing improvements in, respectively, campaign development and emotional involvement/engagement with videos. 2) Pinterest marks a major point in its development, with its 100 millionth active monthly user. 3) President Obama issues an executive order establishing a federal Social & Behavioral Sciences team that is intended to coax better individual decisions.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

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Bob Lederer RBDR

Cos. accelerate analytics hiring. Reid: let’s innovate, not fight FCC (RBDR 9.21.2015)

Today on RBDR: 1) A Gartner study seems to indicate a marked acceleration in corporations’ hiring to fill analytics positions. 2) Vision Critical founder and President Andrew Reid explains to RBDR why he believe the research industry should devote less time fighting the FCC over use of autodialers and place greater emphasis on innovative solutions in data gathering.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: ow.ly/CfFWE