Bob Lederer RBDR

SSI/Instantly deal raises sample issue. Fulgoni: clicks not reliable measure. (RBDR 02.08.2016)

Today on RBDR:

1) The far deeper meaning of the SSI acquisition of Instantly than the purchase itself.

2) comScore Chairman Emeritus Gian Fulgoni explains why, in spite of substantial corporate respect for clickthroughs, that digital measure and others are not meeting demand.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Mkting mix modeling needs new elements. Alex Hunt explains FeelMore50 learnings. (RBDR 01.14.2016)

Today on RBDR:

1) AT&T Director, Market Research & Analysis Greg Pharo explains why marketing-mix modeling needs to incorporate new elements to optimize its output and results beyond sales.

2) The BrainJuicer FeelMore 50, in its third incarnation, has helped develop several new advertising learnings. Americas President Alex Hunt shared those with RBDR.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit their website here.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

The challenge of hiring good researchers. Words on the benefits of ad blocking. (RBDR 01.13.2016)

Today on RBDR:

1) As marketers and advertisers were preparing for 2016, they admitted in a survey that finding quality market researchers to hire is among their most challenging personnel considerations.

2) Ad blockers have a positive side, says EngageSciences CEO Richard Jones. He sees the disruption they are causing as a great rationale to improve what is offered to digital visitors.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit their website here.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Nielsen pushes new TV/digital measurement. Pharma companies’ high ad spending means low drug development. (RBDR 01.12.2016)

Today on RBDR:

1) At the 2016 Consumer Electronics Show, Nielsen pushed the need for a new, common viewing measurement for TV and digital devices.

2) A University of North Carolina Charlotte study shows pharmaceutical companies that spend the most on advertising also spend the least on new drug development. This is likely bad news for the image of the pharmaceutical industry.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit sotech.com.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

FTC cautions on use of Big Data. Apple acquires Emotient. (RBDR 01.11.2016)

Today on RBDR:

1) The MRA’s Howard Fienberg summarizes the FTC’s cautionary report on the use and misuse of Big Data (Find the links to this story here.)

2) Apple Computer acquired Emotient this past week, a self-described leader in emotion detection and sentiment analysis based on facial expressions. RBDR explores why.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit sotech.com.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.