Socratic Technologies – Page 11 – RFL Communications, Inc.

March 8, 2016 Bob Lederer RBDR

Op-ed: Mobile and online research not the same. CMO tenures drop. (RBDR 03.08.2016)

Today on RBDR:

1) Flex MR Insight Manager Louisa Thistlethwaite makes the argument that mobile research should no longer be directly aligned with online research. Read her blog on the topic by clicking here.

2) Spencer Stuart’s annual study of Chief Marketing Officers and their tenures shows they dropped in 2015 for the first time in a decade.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Be sure to visit their overview of services and ideas by clicking here.

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March 7, 2016March 16, 2016 Bob Lederer RBDR

Google can’t look into jurors. Germany investigates Facebook. Ad-blocking increase (RBDR 03.07.2016)

Today on RBDR:

1) Attempts by Google and Oracle to investigate potential jurors on the Internet using information collected from a questionnaire was ruled out by a federal judge overseeing a suit over Java application programming interface copyrights.

2) Germany’s cartel office is investigating Facebook’s data collection methods for their openness with users as well as anti-competitiveness.

3) Ad-blocking on a global basis is gaining steam, according to quarter-by-quarter 2015 GlobalWebIndex studies.

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February 11, 2016March 16, 2016 Bob Lederer RBDR

Microsoft acquires SwiftKey. Big Data’s oversights. Forbes’ BrandVoice guarantee. (RBDR 02.11.2016)

Today on RBDR:

1) Microsoft acquires popular mobile predictive technology app SwiftKey.

2) An amazing revelation about what Big Data has not been collecting, and the data diversity problems this apparent oversight is causing.

3) Forbes’ content marketing program, Forbes BrandVoice, has created a brandlift guarantee that returns a marketer’s money if it fails to deliver.

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February 10, 2016March 16, 2016 Bob Lederer RBDR

Harvard alumni study spreads its academic & corporate wings. (RBDR 2.10.2016)

Today on RBDR: Market Strategies’ custom project for Harvard University to learn the success of its alumni proved so successful and interesting that it has obvious potential with any universities and, even in a different way, with major corporations.

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February 9, 2016March 16, 2016 Bob Lederer RBDR

U.S. Media MR weak from lack of accreditation. What IBM Watson must do. (RBDR 2.09.2016)

Today on RBDR:

1) The U.S. media research measurement landscape is in shambles, according to expert Tony Jarvis, because its providers are unable to earn nationwide accreditation for their properties.

2) What IBM needs to do — in five steps — to build the prominence and dominance in artificial intelligence that it seeks through IBM Watson and cloud computing.

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