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April 13, 2016 Bob Lederer RBDR

Guy Powell talks ROI of MR. (RBDR 04.13.2016)

Today on RBDR:

We could well be entering a new era in marketing research, one in which ROI of an MR department or its specific functions are measured. ProRelevant Marketing Solutions’ Guy Powell provides the details.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website by clicking here.

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April 12, 2016 Bob Lederer RBDR

Google markets polling for US elections. Can algorithms change voting preferences? (RBDR 04.12.2016)

Today on RBDR:

1) Google has been earnestly working to market its online polling capabilities to presidential and congressional candidates, as well as major media outlets.

2) A psychologist, Robert Epstein, is pushing his belief that Google algorithms can create searches that manipulate election preference for particular candidates.

RBDR is sponsored by Q-Oassis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website by clicking here.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

April 11, 2016April 12, 2016 Bob Lederer RBDR

Info Age less relevant than 80s Industrial Age? 5 Key Future Points for MR Pros. (RBDR 04.11.2016)

Today on RBDR:

1) This past Sunday’s “Fareed Zakaria GPS” contained a mini-debate about the relative lack of impact from the current information age comparatively speaking with the 1890s Industrial Age. We recommend viewing this 8-minute segment. Watch it by clicking here.

2) An ESOMAR webinar focused on key issues around the future of market researchers, and came up with five key points.

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March 10, 2016March 16, 2016 Bob Lederer RBDR

Microsoft Pulse additions. Viacom’s cable data. Fledgling brands’ ideal focus. (RBDR 03.10.2016)

Today on RBDR:

1) Microsoft Pulse adds new video research component.

2) Viacom says it intends to drastically change and improve the cable buying process by offering and applying new, targeted audience segment data.

3) A brand that is not doing well should pay special attention to the habits of its users, not traditional considerations like positioning and market segments, claims a University of Texas professor.

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March 9, 2016March 16, 2016 Bob Lederer RBDR

Best Practices in decision-making. IAB proposes engagement with ad blockers. (RBDR 03.09.2016)

Today on RBDR:

1) How important are Best Practices in decision-making? Data from a study shows 90% of managers who rely on best practices meet expectations – but only 2% of companies rely on them. Read the story by clicking here.

2) The Interactive Advertising Bureau pitches its new White Paper to help publishers engage with consumers who have installed ad-blocking software and explain the value exchange that can turn around their hostility to ads.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.