Bob Lederer RFL Communications, Inc.

What fewer P&G brands means to its CMK; IBM one of top in Big Data (RBDR 8/7/2014)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) RBDR discusses the potential impact on P&G’s CMK research operations from the company’s 90-100 brand contraction.

2) IBM earns Forrester Research designations for prominence and excellence on two key Big Data elements.

3) Yahoo enlists comScore to improve measurement for advertising it hosts on varied websites. Meanwhile, comScore acquires MdotLabs to complement its NHT (Non-Human Traffic) number inflation Web fighting.

Bob Lederer RFL Communications, Inc.

Israelis survey Iranians; Dinner Lab seeks to become restaurant radar (RBDR–6/9/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) In the most unusual of polls, Israeli researchers polled Irananians on the telephone. 2) Marketers says they are unable to judge their impact on their businesses. 3) Dinner Lab wants to be the radar desperately needed by the restaurant industry to understand consumer tastes and preferences in major cities around the U.S.