Bob Lederer RFL Communications, Inc.

Social Media Lies Are Accepted With Repetition / RBDR

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December 12, 2019

Today on RBDR: An alarming study shows that people who receive fake news or fake headlines on social media become increasingly less concerned about “Liking” or retweeting it after they have a second, third and fourth exposure. In other words, it makes sense to double or triple down with any sort of message.

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Bob Lederer RFL Communications, Inc.

Politicians’ Effective Tweets Should Avoid “Issues” / RBDR

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December 11, 2019

Today on RBDR: A study of tweets from 2016 GOP presidential hopefuls concludes that messaging focused on strategy and issues may indeed make sense in traditional media, BUT not at all when using Twitter.

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Bob Lederer RFL Communications, Inc.

Who is Bob Hoffman – And Why He Alleges An Ad Agency Conspiracy / RBDR

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September 24, 2019

Today’s RBDR: “Ad Contrarian” Blog author Bob Hoffman is “Chief Aggravation Officer” at Type A Group, also a former ad agency creative head and two-time CEO. He alleges some sort of advertising agency “conspiracy” in failing to uncover numerous online advertising scandals. (Link to blog: https://www.mumbrella.asia/2019/09/the-ad-industry-conspiracy-of-silence-on-digital-media-agencies-are-either-stupid-or-keeping-their-mouths-shut)

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Bob Lederer RFL Communications, Inc.

Changing Conditions Force MRers To Develop New Mindsets | RBDR

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June 6, 2019

Today on RBDR: In order to prolong an internal position for the market research function and to build on their contributions, 40-plus year researcher Larry Friedman says professionally-grounded market researchers have to develop a new research mindset in line with business’ vastly altered requirements.

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