Bob Lederer RFL Communications, Inc.

Single-Metric NPS Is Insufficient; Here’s How To Improve It / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

——————————————————–

November 1, 2021

Today on RBDR: Fortune Magazine says 60% of the Fortune 1000 use NPS in their business planning, however there are skeptics of reliance on this one KPI tactic. DMR Founder and President Michaelis Michael explains his work to extend NPS’ value.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFWE

Bob Lederer RFL Communications, Inc.

MRA’s revised MR Standards Code; Mobile MR growth & helping brand understanding (RBDR 10/22/2013)

Today: 1) MRA revises its 2007 Code of Marketing Research Standards, 42 ethical and best practices that all of its members must adhere to. 2) Millward Brown’s Marie Ng explains how mobile MR helps clarify crucial brand encounters. 3) Toluna’s Carol Haney projects the maturation of mobile MR in western and emerging markets.

Sponsored by Decision Analyst, delivering a synergistic blend of primary research, analytic consulting and modeling.

And now, Decision Analyst debuts Nuance, its multi-language verbatim coding service that helps companies qualify the meaning of open-ended answers.

Check out these links:

•http://www.nuancecoding.com/aboutus/announcements.html

• http://www.nuancecoding.com/services/global.html

Bob Lederer RFL Communications, Inc.

Why SurveyMonkey sold TrueSample; Ben Smithee discusses coming social media intelligence (RBDR–10/21/13)

Today: 1) It’s unusual for a company to buy another business in its industry and then decide not long thereafter to sell the acquired business. SurveyMonkey tells RBDR why it did that with TrueSample. 2) Ben Smithee is a researcher who is extremely connected to the social media world, and he tells RBDR why a valuable new research-social media era is unfolding. Please note: Ben’s correct email address is Ben@SpychResearch.com.

Sponsored by Decision Analyst, delivering a synergistic blend of primary research, analytic consulting and modeling.

Now, Decision Analyst wants you to know about Nuance, its multi-language verbatim coding service that helps companies qualify the meaning of open-ended answers.

Check out Nuance at

•http://www.nuancecoding.com/aboutus/announcements.html

• http://www.nuancecoding.com/services/global.html