Alibaba Supports, Directs Marketers to Create China-Friendly Brands/ RBDR

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January 16, 2019

Today on RBDR: Alibaba’s revolutionary relationship with big consumer brands uses gargantuan data collection throughout China, the country’s combined online/offline marketing ecosystem and Alibaba’s research arm to direct creation of China-specific brands that fill consumer voids.

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New idea success study. SB50 ad ratings differ from YouTube views. (RBDR 02.23.2016)

Today on RBDR:

1) A study shows the difference between successfully predicting new idea success from new from idea creators and managers. Find the link to this story by clicking here.

2) Omnicom Group’s Annalect Group asked consumers to rate Super Bowl 50 ads using facial recognition technology — and received vastly different results than the most viewed on YouTube. You can find this story by clicking here.

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