Bob Lederer RBDR

What marketers need to know about mobile MR to enhance the practice. (RBDR 06.06.2016)

Today on RBDR:

What marketers need to know about mobile so that they can begin making all sorts of changes that will enhance their marketing.

RBDR is sponsored by Nuance, a Decision Analyst Company, which offers multi-language verbatim coding services that enable clients to quantify the meaning of open-ended answers. Read their article on “Tips for Choosing A Coding Partner” and find out more about Nuance by clicking here.

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Bob Lederer RBDR

Innovate MR’s Lisa Wilding-Brown on acceptable mobile MR. (RBDR 04.26.2016)

Today on RBDR: Proponents and users of mobile research face a dilemma. They want to aggressively move ahead with their mobile research surveys, but at the same time they are inflicting poorly constructed and overly long mobile surveys.

It soon may be too late to reverse mobile user attitudes about ignoring survey requests. Innovate MR EVP Global Operations Lisa Wilding-Brown revealed attempts through CASRO to tackle this problem.

RBDR is sponsored by 4i University, which explains that as companies continue to reduce their market research budgets while demanding faster and deeper insights, the skill sets required to execute on these demands has drastically changed.

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Bob Lederer RBDR

FlexMR CEO on separating mobile research from online. (RBDR 03.15.2016)

Today on RBDR:

FlexMR CEO Paul Hudson explains more about the blog authored by Louisa Thistlethwaite that asserts that mobile research should not be automatically aligned with online research. The reason: it undercuts the best and completely novel contributions that mobile can make to research efforts. If you missed the original blog post, be sure to read it by clicking here.

RBDR is sponsored by RFL Communications, the research industry’s premier provider of news and insights, featuring our four market research newsletters, the annual RFL Global Top 50 Research Organization list and the upcoming RFL Market Research Toolbox Report (which will revolutionize how research users select their qualitative and quantitative project tools.

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Bob Lederer RBDR

Surveys: move is on to mobile. New FB virtual reality center. (RBDR 01.26.2016)

Today on RBDR:

1) The incredible research transition underway from PC survey taking to mobile is documented by Lucid’s Patrick Comer.

2) Facebook is opening a Pittsburgh research center to bring to market its Oculus virtual reality platform, what some see as the next big thing in research technology and capability.

RBDR is sponsored by L&E Research, where recruiting is their passion. Quality respondents plus quality information. It’s that simple.

Visit LEResearch.com, and while you’re there, check out its post about how to find and put together all the elements to go into gaining a clear picture for researchers of “the whole truth.” Find the direct link here.

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Bob Lederer RBDR

Smartphones as monitoring tools. Class action research suit. IoT and data leaks. (RBDR 01.25.2016)

Today on RBDR:

1) We touch on the growing, remarkable, and important value of smartphones as a monitoring tool.

2) Global Marketing Research Services of Melbourne, FL is the target of a class action lawsuit by plaintiffs in 48 states.

3) Internet of Things devices are under attack for their data leakage. Read the story here.

RBDR is sponsored by L&E Research, where recruiting is their passion. Quality respondents plus quality information. It’s that simple.

Visit their website, and check out its post about how to find and put together all the elements to go into gaining a clear picture for researchers of “the whole truth.” Find that link here.

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