Bob Lederer RBDR

Revenge of Former Smartphone Users | RBDR

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August 22, 2018. Today on RBDR:

A trend may have developed in the UK last year in which smartphone users elect to buy retro-style cell devices without Internet connectivity. They feel they are using their smartphones too much; some are even imposing personal limits on how much they use their smartphones via downloaded apps. This would be a very disturbing trends for research, to say the least.

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Bob Lederer RBDR

Influencers brands hate dealing with. Native Apps may help mobile surveys. (RBDR 07.20.2016)

Today on RBDR:

1) Detailing the four types of online influencers that brands supposedly hate to deal with.

2) There are signs that online surveys on smartphones are running a rocky course, but MFour Mobile Research’s Chris St. Hilaire says there is a practical solution: Native Apps.

RBDR is sponsored by Survey Sampling, whose website can deliver expertise in mobile & geo-targeting, respondent experiences, international research, B2B, brand tracking, CATI flexibility and end-to-end solutions. Visit their website for more information.

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Bob Lederer RBDR

Op-ed: Mobile and online research not the same. CMO tenures drop. (RBDR 03.08.2016)

Today on RBDR:

1) Flex MR Insight Manager Louisa Thistlethwaite makes the argument that mobile research should no longer be directly aligned with online research. Read her blog on the topic by clicking here.

2) Spencer Stuart’s annual study of Chief Marketing Officers and their tenures shows they dropped in 2015 for the first time in a decade.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Be sure to visit their overview of services and ideas by clicking here.

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Bob Lederer RBDR

What will drive VR adoption? Turner applies IBM Watson. Best Facebook Engagement. (RBDR 03.02.2016)

Today on RBDR:

1) What will most strongly drive adoption of Virtual Reality with consumers? Research firm Superdata says it’s smartphone exposures to VR.

2) Turner Entertainment becomes the first broadcast sales business to implement IBM Watson into its client advertising services.

3) The optimum conditions for Facebook engagement have been studied and analyzed by Buzzsumo.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

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Bob Lederer RBDR

Algorithm gender. Brainwave group technology. High School analytics course. (RBDR 5.21.2015)

Today on RBDR: 1) Smartphone app algorithm is said to be able to identify with 92% accuracy the gender of the user. 2) Brainwave technology has been developed to identify the leader of a group. Its greatest use could be building group cohesion where it is most coveted. 3) Mu Sigma creates and launches the first high school analytics course.

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