Bob Lederer RBDR

Predictive analytics on B2B. Facebook political targeting. Super Bowl analysis. (RBDR 02.01.2016)

Today on RBDR:

1) What we now know about the impact of predictive analytics with B2B companies.

2) Facebook jumps into targeting of its members as a collaborator with political candidates.

3) Field Agent introduces a novel research analysis of different aspects of Super Bowl viewers.

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Bob Lederer RBDR

FB, Twitter users express less offline; Skype to translate language in real time (RBDR 8/28/2014)

RBDR is sponsored this week by Research Now, the global leader in permission-based digital data collection…powering business insights for its clients – connecting companies to consumers.

To find out much more about Research Now and its capabilities, please visit http://www.researchnow.com

Today on RBDR: 1) A Pew Research Center & Rutgers University study says Facebook and Twitter users are much less willing than most people to share their opinions offline about hot-button issues. There are obvious potential research implications from this. 2) Skype Translator is coming out this year to help break language barriers in real time between Skype users in different countries. 3) Comment from Farm Credit Canada market researcher Fred Wall regarding RBDR’s suggestion about renaming research functions “Decision Insights.”