Bob Lederer RBDR

Why Are Client MR Departments Pushing Automation Away? | RBDR

November 14, 2017. Today on RBDR:

Shell Head of Global Customer Insights James Johnstone warned a trends conference in London that research cannot ignore the benefits of automation, but who in the research world is behaving in that fashion?

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Bob Lederer RBDR

Social media finds MR niche? RBDR’s 1st Client of the Year awarded (RBDR 12.1.2014)

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On today’s RBDR: 1) Has social media finally earned research reliance? University of Maryland Professor Wendy Moe’s new paper is the evidence Rubinson Partners’ Joel Rubinson says he needs to say, Yes. 2) RBDR announces a new series of annual Client of the Year Awards for nearly 20 different research categories. Today, the first award is announced for the client making best use of Text Analytics.