Bob Lederer RFL Communications, Inc.

Mark Penn’s Microsoft role includes competitive intelligence & analysis; Business Analysts receive new data merging analysis tool, called Paxata; Ipsos’ view of 2014 changes in market research industry; Lowe’s hires Chief Customer Officer (RBDR–3/6/2014)

Sponsored today and this week by Toluna (http://www.toluna.com), bringing people and brands together in the world’s largest social voting community.

Today: 1) Seattle Times technology reporter Janet Tu sheds light on new Microsoft Chief Strategy Officer Mark Penn’s specific responsibilities. 2) You will be hearing a lot about Paxata, a brand new system that IN MINUTES combines different types of data that every business analyst needs to combine for analysis. 3) Ipsos reports its 2013 revenues and profits, and explains changes it sees for 2014 market research for vendors. 4) Lowe’s hires a Chief Customer Officer.

Bob Lederer RFL Communications, Inc.

RBDR for August 20, 2013

A Seattle Times look at social scientist involvement inside corporations shows an array of changes that have taken place as to how they are being used. iModerate Marketing Director Adam Rossow offers his list of “20 signs” that show you are a market researcher. The American Marketing Association’s “4 under 40” award for 2013 has been announced.