Bob Lederer RFL Communications, Inc.

What fewer P&G brands means to its CMK; IBM one of top in Big Data (RBDR 8/7/2014)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) RBDR discusses the potential impact on P&G’s CMK research operations from the company’s 90-100 brand contraction.

2) IBM earns Forrester Research designations for prominence and excellence on two key Big Data elements.

3) Yahoo enlists comScore to improve measurement for advertising it hosts on varied websites. Meanwhile, comScore acquires MdotLabs to complement its NHT (Non-Human Traffic) number inflation Web fighting.

Bob Lederer RFL Communications, Inc.

Corporations injecting few analytics in decision-making (RBDR 8/6/2014)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) Technology has been driving market research, and Vision Critical Asia Pacific MD Peter Harris expects and is welcoming the combination of technology and transparency for its impact on MR. 2) Mobile Marketing Association launched its Mobile Location Data Accuracy Group to boost belief in mobile location advertising. 3) Proof of how far analytics need to go inside corporations is apparent in a 4i Consulting benchmarking study that shows only 32% of analytics-generated insights are put into decision making.

Bob Lederer RFL Communications, Inc.

P&G dropping 100 brands; Wendy’s GIS new location success (RBDR 8/5/2014)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) Mondelez International creates a Chief Growth Officer position, whose responsibilities include research. 2) P&G Chairman and CEO A.G. Lafley tells Wall Street analysts the company will discontinue or merge 90-100 of its smaller brands around the world so that it can maximize the contributions of its 70-80 largest businesses. 3) Wendy’s Real Estate Services Director John Crouse has introduced GIS to the quick service restaurant chain, making major gains in identifying new outlet locations and spreading the tool’s use into other departments.

Bob Lederer RFL Communications, Inc.

Google’s impressive HC exploits; Med device cos’ new biz model (PRVR 8/4/14)

This week on Pharma Research VIDEO Report:
1) Google’s Baseline Study is looking to create the fullest picture of a healthy human being, through data collection from personal trackers, health-related apps and a broad array of other essential data. The goal is to develop solutions to killer diseases. 2) 23andMe’s achieves a second life through $1.4 million NIH research grant. 3) Veronica Combs explains how healthcare reform and other factors are making medical device cos’ operating model obsolete. 4) The healthcare analytics market will achieve 25% compound annual growth rate through 2019.

Bob Lederer RFL Communications, Inc.

Don’t word track on Pinterest; CRM means what? Bill Harvey on 3 media MR issues (RBDR 8/4/2014)

Sponsored by Socratic Technologies, whose proprietary tools and technologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today: 1) Why “tracking” keywords on Pinterest is a waste of time. 2) CRM stands for Customer Relationship Management. Or does it? Two researchers says it can also stand for “Company Recession Management” and they claim to have research that proves it. 3) Bill Harvey reviews 3 media research improvements that will take some time but are so worth it.