Bob Lederer RFL Communications, Inc.

“Aha’s” In MR’s Massive Shift To Online Qual, Part 2 /RBDR

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December 7, 2021

Today on RBDR: Part two of RBDR’s coverage of a LinkedIn videography interview between Rival Technologies marketer Kelvin Claveria and Reach3 interview Bala Rajan, an expert online qual practitioner.

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Bob Lederer RFL Communications, Inc.

Reality Check on MR’s Massive Shift To Online Qualitative / RBDR

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December 6, 2021

Today on RBDR: A LinkedIn videography between Rival Technologies marketer Kelvin Claveria and interviewee Bala Rajan, an expert online qual practitioner. Remarkable insights about the plusses and minuses about research’s massive transition to online qualitative as the pandemic hit. (Link to interview:

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Bob Lederer RFL Communications, Inc.

Five Things MRers Can Learn From Marketers / RBDR

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April 8, 2021

Today on RBDR: Rival Technologies founder & CEO Andrew Reid philosophizes for Entrepreneur about five things that market researchers can learn from the best practices of top marketers.

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Bob Lederer RFL Communications, Inc.

MR Agencies Need To Shift Focus To Social Messaging / RBDR

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September 30, 2019

Today on RBDR: Market research always wants to maintain (even strengthen) its relevance to corporate clients. Many believe it is time for market research agencies to shift their focus to where expanding numbers of people are spending their time – social messages (using apps). Rival Technologies’ Andrew Reid explains.

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Bob Lederer RFL Communications, Inc.

In interest of MR Relevance, It’s Time to Get Chatty / RBDR

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July 11, 2019

Today on RBDR: According to Rival Technologies founder and CEO Andrew Reid, if market research wants to maintain (much less strengthen) its relevance to its corporate client base, it is time to get chatty and turn market research to where people are – using social messenger apps.

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