Bob Lederer RFL Communications, Inc.

Novel Explanations for Causes of Consumer Behavior / RBDR

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April 11, 2019

Today on RBDR: In her new book, “Marketing Landmines,“ Karen J. Tibbals discusses her discovery of causes of hidden explosions that hurt brands. These revelations by the former pharmaco market researcher explained consumer behavior and have become a focal point in her business. (You can order “Marketing Landmines” on Amazon.com)

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Bob Lederer RFL Communications, Inc.

Data Science Squanders Value In Confirming, Not Yielding MR Answers

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April 10, 2019

Today on RBDR: Real Clear Media’s Kalev Leetaru is the author of provocative blogs about issues he has about data. In his latest blog, he discusses the greatest failure of data science: the devolution of data and statistics from genuine searches for answers into just another tool that support answers which researchers already have.

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Bob Lederer RFL Communications, Inc.

In 2020, Pollsters Must Experiment, Play Whack-A-Mole / RBDR

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April 9, 2019

Today on RBDR: Pollsters prepare for the 2020 primary and elections needing answers to stem declines in telephone participation, studying the proper combination in mixed modes of research and playing whack-a-mole with unexpected problem.

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Bob Lederer RFL Communications, Inc.

McDonald’s $300 Mil Data Bet In “Dynamic Yield” Purchase | RBDR

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April 8, 2019

Today on RBDR: McDonald’s $300 million acquisition of decision logic technology company Dynamic Yield is central to its transition to mass personalization. It is supposed to optimize and boost item sales by algorithmic data crunching of uncontrollable environmental factors with personal data, plus analysis that leads to consumer food recommendations, better sales and elimination of waste.

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Bob Lederer RFL Communications, Inc.

Data Analytics Revelation: Customer Journey Not Linear / RBDR

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April 4, 2019

Today on RBDR: Gary Angel delivers his first RBDR “Video Measurement Minute,” an expert look at some fascinating, novel data analytics enterprise considerations. His first revelation: the customer journey IS NOT linear–and is driven by intensity of customer engagement.

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