Bob Lederer RFL Communications, Inc.

Review of Two New Cross-Platform Media Systems | RBDR

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April 22, 2019

Today on RBDR: Our regular RBDR media research contributor, Bill Harvey of Research Measurement Technologies, received personal introductions to the new cross-platforms being offered by Nielsen and comScore. He offers his thoughts about them.

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Bob Lederer RFL Communications, Inc.

Artificial Intelligence Working Its Charms Through Unilever/ RBDR

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April 18, 2019

Today on RBDR: For some consumer packaged goods companies, AI (artificial intelligence) is a fascination. At Unilever, it’s been paying brand dividends for two years – and for the insights department it’s a foremost trend whose presence is spreading over time.

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Bob Lederer RFL Communications, Inc.

Bezos Statements Show Amazon’s MR Concentration/ RBDR

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April 17, 2019

Today on RBDR: A closer look at Amazon founder and CEO Jeff Bezos shows indications that when it comes to research–traditional and current forms–he is very reliant on it to understand customers and respond to their needs (which to Bezos is all important).

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Bob Lederer RFL Communications, Inc.

Procter and Gamble CBO Calls For New Media Supply Chain / RBDR

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April 16, 2019

Today on RBDR: At ANA’s Annual Media Conference in Orlando last week, Procter and Gamble Chief Brand Officer Marc Pritchard called for creation of an entirely new media supply chain to address significant transparency, brand safety and privacy challenges. Procter will spend its ad money with companies which align with the marketing powerhouse’s effort. (Link to Pritchard’s speech: https://documentcloud.adobe.com/link/track?uri=urn%3Aaaid%3Ascds%3AUS%3A7dd52841-3d3d-4ef0-a9cb-d3a6b2d6652d)

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Bob Lederer RFL Communications, Inc.

Jeff Bezos: Amazon Has Had No Need for MR / RBDR

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April 15, 2019

Today on RBDR: In his 2019 report to shareholders, Amazon founder & CEO Jeff Bezos writes that market research would have had zero relevance to the company’s development of its foremost innovation, Echo, reminiscent of the similar attitude of Steve Jobs with Apple.

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