Bob Lederer RFL Communications, Inc.

Bezos’ Obsessions Explain Amazon’s MR Reliance / RBDR

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April 30, 2019

Today on RBDR: A close look at Amazon founder and CEO Jeff Bezos clearly shows that Amazon is very reliant on traditional and current forms of research. The reason: understanding customers and responding to their needs is all important to Bezos.

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Bob Lederer RFL Communications, Inc.

Artificial Intelligence Working Its Charms Through Unilever/ RBDR

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April 29, 2019

Today on RBDR: At Unilever, AI (Artificial Intelligence) has been paying brand dividends for two years – and for the insights department it’s a foremost trend whose presence is spreading over time under the guidance of EVP of CMI Stan Sthanunathan.

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Bob Lederer RFL Communications, Inc.

Sir Martin Sorrell Interested in “Parts” of Kantar / RBDR

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April 25, 2019

Today on RBDR: As WPP continues to search for a potential buyer for Kantar, private equity firms are said to be circling the business, and a new prospect is mulling a move, though with much uncertainty about whether its plans and those of WPP are at all possible

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Bob Lederer RFL Communications, Inc.

Qualtrics: Documenting AI’s Widespread MR Impact | RBDR

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April 24, 2019

Today on RBDR: Artificial Intelligence has gained more of a foothold inside corporate research/insights functions than any other company departments. AI’s impact is so deep and expansive with research that Qualtrics execs in North America and Europe decided to blog “10 Ways AI Can Help Market Researchers Succeed” five months apart.

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Bob Lederer RFL Communications, Inc.

Why Brands Don’t Use Best Research Stories (“Signature Stories”) | RBDR

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April 23, 2019

Today on RBDR: Prophet Vice Chairman and Brand Strategist David Aaker doesn’t waver about his belief in “Signature Stories.” Brands use it to make a powerful internal and external case for their product(s). But Aaker knows relatively few organizations have adopted the idea, and he identifies six reason why that is the case.

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