Bob Lederer RFL Communications, Inc.

Behavior (Not Demographics) Now Preferred For Segmentation / RBDR

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May 29, 2019

Today on RBDR: A Marketing Week research project detects an important change: a shift from demographics-based segmentation to segmentation based on behavior, personal interests and life stage. (Link to story: https://www.marketingweek.com/2019/04/16/behaviour-demographics-segmentation/)

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Bob Lederer RFL Communications, Inc.

After 17 Years, No Unanimity on CDO Business Function / RBDR

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May 28, 2019

Today on RBDR: Seventeen years after the CDO — Chief Data Officer — was introduced, the role is commonplace in corporate America. However, the position has yet to spread its wings and there are few agreed-upon responsibilities assigned to those who occupy the CDO role.

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Bob Lederer RFL Communications, Inc.

Converting Oceans of Data Into Insights | RBDR

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May 22, 2019

Today on RBDR: VisionEdge Marketing President Laura Patterson comments about the overabundance of data available to an average client–and steps that can be taken to transform those data that matter into insights and knowledge.

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Bob Lederer RFL Communications, Inc.

What Is Blockchain’s Realistic MR Role? | RBDR

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May 21, 2019

Today on RBDR: What is blockchain, what role might it play and what could its potential be in the research industry? Innovate MR CRO Lisa Wilding-Brown, GBRN Executive Director Andrew Cannon and Opinions LTD collaborated on a 1,000-person survey to uncover some answers.

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Bob Lederer RFL Communications, Inc.

Disproving Jeff Bezos’ Amazon Echo Market Research Denial / RBDR

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May 20, 2019

Today on RBDR: A re-examination of Amazon CEO Jeff Bezos’ shareholder message that research did not and could not have played any part in development of its biggest innovation, the Echo. Based on some basic logic, that assertion, according to MarketResearch.com, is incomprehensible.

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