Bob Lederer RFL Communications, Inc.

The “Great Measurement Mistake: Engagement Scoring / RBDR

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June 24, 2019

Today on RBDR: Measurement guru and Digital Mortar founder Gary Angel equates the fallacy of creation of “Engagement Scoring” with the current additional SAT measurement suggestion around high school student evaluations. He has legitimate criticisms of both.

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Bob Lederer RFL Communications, Inc.

Better Unilever Advertising From “Unstereotyping” / RBDR

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June 20, 2019

Today on RBDR: Unilever’s “unstereotyping” initiative is focused on removal of bias and elimination of harmful and diminishing advertising portrayals based on gender, background, age or orientation. Unilever is anxious to share its findings to improve across-the-board industry marketing and advertising.

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Bob Lederer RFL Communications, Inc.

Continuing Heavy VC And Private Equity Investment in Data/Insights Biz / RBDR

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June 18, 2019

Today on RBDR: Venture Capital and Private Equity investment in data and insights industry entities continue strong, if under the levels seen earlier in the decade. A total $2.89 billion was invested by venture capital or private equity in 2018, according to Pitchbook.

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Bob Lederer RFL Communications, Inc.

Issues Swirling Around Salesforce.com – Tableau Software Deal / RBDR

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June 17, 2019

Today on RBDR: Salesforce.com’s estimated $15.7 billion all-stock acquisition of Tableau Software (the #12-rated company on RFL’s Global Top 50 Research Organizations in 2018) was a must-do for both organizations, according to several people in the know.

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