Bob Lederer RFL Communications, Inc.

Standard MR Approaches Are A Lose-Lose Situation / RBDR

Regularly watching RBDR? Is it informative and entertaining? Any tinge of guilt about the information you receive free of charge? Join others in expressing your appreciation based on what you can afford ($5 or $10 or more per month) — plus obtain exclusive RBDR benefits! Visit Patreon.com/RBDR.

———————————————————————-
July 24, 2019

Today on RBDR: The “cons” of relying on standardized research for projects outweigh the “pros” by a wide margin, according to Stephan Teuber, Managing Director of Heidelberg, Germany research agency Gesellschaft fur Innovative Marktforshung mbH. He calls it a “lose-lose” for the client and their agency.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFWE

Bob Lederer RFL Communications, Inc.

Mars Also Fixing Its Advertising Gender Bias / RBDR

Regularly watching RBDR? Is it informative and entertaining? Any tinge of guilt about the information you receive free of charge? Join others in expressing your appreciation based on what you can afford ($5 or $10 or more per month) — plus obtain exclusive RBDR benefits! Visit Patreon.com/RBDR.

———————————————————————-
July 23, 2019

Today on RBDR: Unilever’s active program to “unstereotype” its advertising is designed to eliminate bias in the representation of women. Mars is stepping out and letting people know that it, too, is working to fix identical gender bias in its marketing and ads.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFWE

Bob Lederer RFL Communications, Inc.

Options to Achieve Data Democratization / RBDR

Regularly watching RBDR? Is it informative and entertaining? Any tinge of guilt about the information you receive free of charge? Join others in expressing your appreciation based on what you can afford ($5 or $10 or more per month) — plus obtain exclusive RBDR benefits! Visit Patreon.com/RBDR.

———————————————————————-
July 22, 2019

Today on RBDR: Digital Mortar founder Gary Angel discusses the problems he has faced in serving some clients due to data democratization. And he offers three substantive suggestions for successful implementation of data democratization.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFWE

Bob Lederer RFL Communications, Inc.

What Does Its Acquisition by Bain Capital Mean For Kantar / RBDR

Regularly watching RBDR? Is it informative and entertaining? Any tinge of guilt about the information you receive free of charge? Join others in expressing your appreciation based on what you can afford ($5 or $10 or more per month) — plus obtain exclusive RBDR benefits! Visit Patreon.com/RBDR.

———————————————————————-
July 18, 2019

Today on RBDR: What’s next for Kantar–its role and competitiveness in the market research industry–following acquisition of 60% of the business by Bain Capital from WPP?

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFWE

Bob Lederer RFL Communications, Inc.

Engagement Metrics Centered On Retention and Loyalty / RBDR

Regularly watching RBDR? Is it informative and entertaining? Any tinge of guilt about the information you receive free of charge? Join others in expressing your appreciation based on what you can afford ($5 or $10 or more per month) — plus obtain exclusive RBDR benefits! Visit Patreon.com/RBDR.

———————————————————————-
July 17, 2019

Today on RBDR: Three metrics stand out in assessing a company’s success with engagement: Share of Wallet, Customer Stickiness and Customer Lifetime Value. That is according to the Institute for the Future. (Link to blog: https://visionedgemarketing.com/marketing-metrics-engagement-economy/)

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFWE