Bob Lederer RFL Communications, Inc.

Mastercard Wins By Trading Ad Dollars for “Experiences,” / RBDR

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October 16, 2019

Today’s RBDR: Six years ago, Mastercard shifted significant volume of its advertising spending to “experiences.” After the tradeoff to experiential marketing, the Mastercard brand made a huge leap within the top 100 ranked brands, from #87 to #12.

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Bob Lederer RFL Communications, Inc.

RBDR’s Movie Recommendation: “The Great Hack” / RBDR

Bob Lederer’s recommendation for “The Great Hack,” a Netflix film that digs deeper than ever before into the questionable and possibly criminal behavior of Cambridge Analytica in its use of Facebook data that was used in the passage of Brexit in the UK and presidential election of Donald Trump in the U.S.

Do you regularly watch RBDR, either once or up to four times a week? Do you find it informative and entertaining? Join others in supporting our video based on what you can afford ($5 or $10 or more per month) — plus obtain exclusive RBDR benefits! Visit Patreon.com/RBDR.
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October 15, 2019

Today on RBDR: Bob Lederer recommends “The Great Hack,” a Netflix film that digs deeper than ever before into the possibly criminal behavior of Cambridge Analytica using Facebook data. It helped pass the UK’s Brexit campaign and elect Donald Trump President of the U.S.

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Bob Lederer RFL Communications, Inc.

SAP NA Prez Touts Mktg Preeminence of “Customer Experience” / RBDR

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October 14, 2019

Today on RBDR: SAP’s North American President, DJ Paoni, blogged about the preeminence of customer experience as the marketing element that will dominate the planning of over 80% of consumer companies this year.

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Bob Lederer RFL Communications, Inc.

Statistics Reveal, Detail Best Mktg Launches / RBDR

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October 10, 2019

Today on RBDR: What company doesn’t depend on its new product or service launches for growth? Bain & Co. (along with Twitter) have studied track records of companies to identify which have the best track record with launches (and the reasons why). RBDR reviews the conclusions. (Link to article: https://www.bain.com/about/media-center/press-releases/2019/marketing-launch-moves-to-drive-revenue-growth/)

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Bob Lederer RFL Communications, Inc.

Solving Social Media Walled-Garden Measurement / RBDR

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October 9, 2019

Today on RBDR: Ask a media research what is their most difficult measurement problem and they will assuredly say the “walled garden” set up by the giant social media companies to protect and control their data.

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