Bob Lederer RFL Communications, Inc.

Politicians All Over New Targeting For 2020 Election / RBDR

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November 7, 2019

Today on RBDR: Next year’s voting blocs — and election results — could be driven and heavily influenced by capabilities hidden inside apps, which unobtrusively collect and reveal user data from mobile phone users. And that is designed to drive people to the polls (and maybe inhibit some voters’ participation).

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Bob Lederer RFL Communications, Inc.

Insights Lessons Directly From The Gaming Industry / RBDR

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November 6, 2019

Today on RBDR: Five lessons researchers can learn from the gaming industry, from FlexMR Research Associate Charlotte Evans

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Bob Lederer RFL Communications, Inc.

Sage “Analytics” Advice For MRers / RBDR

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November 4, 2019

Today on RBDR: Burtch Works, producer of an annual market research salary survey, stepped out to give advice to market researchers who see and are concerned about the rapidly expanding role of analytics inside their companies. (Link to study: https://www.burtchworks.com/2019/10/14/marketing-research-2019-salaries-hiring-market-trends-industry-outlook/)

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Bob Lederer RFL Communications, Inc.

Acquisition Activity Covets AI and Big Data Companies / RBDR

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October 30, 2019

Today on RBDR: According to data analytics and media company Global Data, look for a heavily-contested, mad scramble from businesses to find a way to gain control of a handful of still independent expert, powerful Artificial Intelligence and Big Data companies.

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Bob Lederer RFL Communications, Inc.

Customer Experience Research’s Strangely Negative Focus / RBDR

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October 29, 2019

Today on RBDR: Wall Street Journal reporter Sharon Terlep reported on the highly unusual state of customer experience research: instead of positive goals, its odd focus is on how badly a customer can be treated before a brand loses that customer’s loyalty.

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