Bob Lederer RFL Communications, Inc.

Who Knows Personalization? QSRs / RBDR

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January 8, 2020

Today on RBDR: Every marketer’s obsession is incorporating personalization with its customers, but so far reports of success are very sparse . Marketing Dive Associate Editor Chris Kelly suggests it’s happening among QSRs. (RBDR April 8, 2019 report on McDonald’s purchase of Dynamic Yield: https://youtu.be/4-hIaZ_ICeo).

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Bob Lederer RFL Communications, Inc.

Social Media Companies Prohibiting Census Interference / RBDR

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January 7, 2020

Today on RBDR: Strangely, but thankfully, social media companies–which don’t want to check political advertising to ensure facts and deter misleading info or lies–are working with the U.S. Census Bureau to stop dissemination of deliberately inaccurate information or which deters Census participation.

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Bob Lederer RFL Communications, Inc.

CCPA Launches, But Unclear For Researchers / RBDR

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January 6, 2020

Today on RBDR: As the heralded California Consumer Privacy Act takes effect, the state’s Attorney General, Xavier Becerra, is not making it easy for any organization – research or otherwise – to comply by failing to make suggested clarifications as to what constitutes compliance.

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Bob Lederer RFL Communications, Inc.

Prepared for California Consumer Privacy Act? / RBDR

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December 19, 2019

Today on RBDR: Europe’s 2019 inauguration of GDPR, regulating personal data protection and privacy for citizens of the European Union, is being followed up by America’s most populated state. Attorney Stuart Pardau, an outside counsel to the Insights Association, explains what researchers need to consider when “CCPA” takes effect January 1.

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Bob Lederer RFL Communications, Inc.

What Smartphone Records Reveal About Political Views / RBDR

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December 17, 2019

Today on RBDR: UK newspaper The Guardian hired market research agency, Revealing Reality, to track the political news sought out and consumed by six volunteer citizens. It recorded their political news choices over three days.

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