Bob Lederer RFL Communications, Inc.

Media Research’s “Pennywise, Pound Foolishness” / RBDR

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June 10, 2020

Today on RBDR: On May 21, we heard from media researcher extraordinaire Bill Harvey how traditional research “pennywise, pound- foolish” behavior is especially worrisome under Covid-19. Today, he recommends that media research reconsider its placement purchases based on impressions.

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Bob Lederer RFL Communications, Inc.

Unrealistic to Expect Major MR Change From Covid / RBDR

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June 9, 2020

Today on RBDR: Kantar (Consulting Group) Chief Knowledge Officer J. Walker Smith spotlights for researchers two times when consumers experienced major disruptions in the last 20 years. He says it may indicate less change among consumers than expected from the Coronavirus.

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Bob Lederer RFL Communications, Inc.

Insites Consulting’s Wise Covid-19 Steps / RBDR

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June 8, 2020

Today on RBDR: InSites Consulting Managing Director Tom de Ruyck explains the productive steps the agency took with its stakeholders as quickly as it could when the Coronavirus hit.

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Bob Lederer RFL Communications, Inc.

Post-Covid Research Won’t Resemble Pre-Covid / RBDR

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June 4, 2020

Today on RBDR: ThinkNow’s Mario Carrasco admits he was in the dumps in the early stages of the Coronavirus, but then came to the conclusion that after the virus is overcome, research’s future will different and bright.

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Bob Lederer RFL Communications, Inc.

Needed Changes In Marketing, MR, Mktg Analytics / RBDR

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June 3, 2020

Today on RBDR: Rubinson Partners President Joel Rubinson is observant, sharp and focused on marketing and marketing research to the point that he is calling for detailed changes in both of them and marketing analytics.

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