Bob Lederer RFL Communications, Inc.

Covid-19 Conditions Are Enhancing Advertising Essentials / RBDR

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June 23, 2020

Today on RBDR: In part two of Red C Research Chief Executive Officer Richard Colwell’s video commentary, he explains Coronavirus conditions make it inadvisable for advertisers to “go dark”: enhanced advertising getting noticed, heightened ad awareness and intensified emotion.

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Bob Lederer RFL Communications, Inc.

Mkters Must Especially Win Stakeholders’ Trust During Covid / RBDR

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June 18, 2020

Today on RBDR: DigitalMR CEO Michalis Michael asserts each marketer’s essential need to win the trust and support of all of six critical stakeholders during this Covid-19 crisis – and that requires a coherent communication plan.

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Bob Lederer RFL Communications, Inc.

Guest Kevin Lonnie Interviews Bob Lederer / RBDR

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June 16, 2020

Today on RBDR: RBDR Producer Bob Lederer welcomes a guest moderator for “Market Research In The Covid-19 Era,” Episode #41. Please welcome KL Communications’ CEO Kevin Lonnie, who interviews Bob Lederer about what he has learned from the 40 episodes in this series.

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Bob Lederer RFL Communications, Inc.

A Big Idea For Covid-19 Research: “Extreme Creativity” / RBDR

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June 15, 2020

Today on RBDR: InSites Consulting Managing Director Tom de Ruyck provides specifics of what the company did to create insights for the new normal through solutions built around the idea of extreme-creativity. The key element: InSights Consulting’s proprietary 400,000-person community of “extreme” creative people.

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Bob Lederer RFL Communications, Inc.

Never-Better Consumer Attitude Towards Brands / RBDR

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June 11, 2020

Today on RBDR: Engine Insights Managing Director David Albert compares B2B and B2C project work across varied business categories during the Coronavirus crisis. He also spotlights more intense consumer interest and appreciation for brands which probe to learn more about their relationships with their users.

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