Bob Lederer RFL Communications, Inc.

Dealing With Coronavirus: The View From Ukraine / RBDR

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August 5, 2020

Today on RBDR: Independent Digital Marketing Consultant Dana Kachan, based in Ukraine, encourages companies to look at dealing with Coronavirus as the opportunity to grab a leadership position in their business categories. (Dana Kachan’s Script for this RBDR: https://drive.google.com/file/d/1fmKMDlO6r3mZcaRdx3UHoiDkhOUGQbwG/view?usp=sharing)

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Bob Lederer RFL Communications, Inc.

To Survive, Small, Mid-Sized MR Firms Need Marketing / RBDR

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August 4, 2020

Today on RBDR: Small and mid-sized market research firms don’t pay enough attention to marketing, to their detriment. Phase5 Research EVP Marketing Stephan Sigaud believes that if they did, it could lead to faster innovation and experience-research products and approaches — plus craft communications that reposition MR firms.

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Bob Lederer RFL Communications, Inc.

Rumors of Death of In-Person MR Are Greatly Exaggerated / RBDR

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August 3, 2020

Today on RBDR: Online research has become so dominant during the Coronavirus that opinions have steadily grown that in-person qualitative may be on its last legs. L&E Research President Brett Watkins won’t bend on his belief that in-person research is not going anywhere. (Our apologies for audio/video of Bob’s remarks not being in synch)

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Bob Lederer RFL Communications, Inc.

Why Online Qualitative Is Relying On New Sample / RBDR

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July 30, 2020

Today on RBDR: Paradigm Sample VP of Strategic Accounts Kathleen Egge explains that the pandemic prompted the transition to online qualitative research, which necessitated a different recruitment technique.

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Bob Lederer RFL Communications, Inc.

With Covid, “Message, Communicate, Measure” Consumers More / RBDR

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July 29, 2020

Today on RBDR: Rasor Marketing Communications President Mimi Rasor discloses results from a research study commissioned by her company which intricately details current marketing messaging to please consumers and make headway with them during the Covid-19 crisis.

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