Bob Lederer RFL Communications, Inc.

Consider 2 Different Emotions for Covid-Era Ads / RBDR

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September 2, 2020

Today on RBDR: Research Measurement Technologies founder Bill Harvey says the Coronavirus forces marketing and advertising to consider the impact of two different, simultaneous emotions: one driven by product attributes in a category of consumer need versus emotions based on personal needs.

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Bob Lederer RFL Communications, Inc.

Covid Has Accelerated AI and MR Technology Adoption / RBDR

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September 1, 2020

Today on RBDR: Black Swan Data CEO and co-founder Steve King explains how and why Covid-19 has accelerated the adoption of artificial intelligence and research technology.

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Bob Lederer RFL Communications, Inc.

Zoom Use Exploded Along With Security, Privacy Concerns / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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August 31, 2020

Today on RBDR: With the onset of the Coronavirus, one of the biggest benefactors from research industry use is Zoom. Throughout 2020, Zoom has gained 300 million daily users while continually (and quietly) been charged with breaches of security and privacy.

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Bob Lederer RFL Communications, Inc.

Covid Gave Birth To Unprecedented Media Lab / RBDR

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August 27, 2020

Today on RBDR: The Coronavirus impact on all media is perceived by Nielsen Senior Vice President – Product Strategy Brian Fuhrer as a never-seen-before “Lab scenario.” It has been highlighted by a concentrated period of consumer adoption of new and potentially disruptive media technologies like nothing before.

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Bob Lederer RFL Communications, Inc.

Covid Will Help SM End Reliance On MR / RBDR

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August 26, 2020

Today on RBDR: Over a decade ago, Procter and Gamble’s Head of insights, Kim Dedeker, spoke publicly about social media research evolving so quickly that it could do away with the need for traditional research. Salt and Pepper Consulting Chief Strategist and founder Abhik Choudhury foresees social media actually replacing traditional research in the post-Coronavirus period.

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