Bob Lederer RFL Communications, Inc.

More Effective Curbside-Pickup Covid Workers / RBDR

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October 12, 2020

Today on RBDR: On last Thursday’s RBDR episode, #98 of “Market Research In The Covid-19 Era” series,” Digital Mortar’s Gary Angel offered three elements that could help repair bad curbside pickup during Covid-19. Today, he details three possibilities to empower employees in that process.

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Bob Lederer RFL Communications, Inc.

Research’s New Normal As It Moves Through Covid / RBDR

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October 7, 2020

Today on RBDR: Sherry Fox, a career global-insights strategist with over four decades of market research experience, describes the Coronavirus-imposed new normal that might have lasting impact.

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Bob Lederer RFL Communications, Inc.

Case History: Integrating Product and Personal Motivations / RBDR

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October 6, 2020

Today on RBDR: Media research expert Bill Harvey of Research Measurement Technologies presents a case history showing his revelations about the Coronavirus’ general effect on 2020 advertising: In 2020, marketers have to account for two different purchasing motivations versus prior standards of one.

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Bob Lederer RFL Communications, Inc.

With Covid, Great Ad Research Is Even More Vital / RBDR

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October 5, 2020

Today on RBDR: Brian Jacobs and Associates founder Brian Jacobs says that testing of creative advertising had become lax enough before the coronavirus hit, but if the goal is great advertising the environment under Covid-19 makes the need for ad testing even more preferable.

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Bob Lederer RFL Communications, Inc.

Retail Data Which Has Gained Importance During Covid / RBDR

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October 1, 2020

Today on RBDR: Eli Korn, Chief Operating Officer of National Retail Solutions, explains how and why his enterprise and retail transaction data output has been one of the few research beneficiaries of the Coronavirus.

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