Bob Lederer RFL Communications, Inc.

“One-Of-A-Kind” Covid Research Responsibility / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.
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Today on RBDR: Smarty Pants’ founder & President Wynne Tyree explains to RBDR how the agency stepped up last year to assist client researchers in order to get the job done.

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Bob Lederer RFL Communications, Inc.

Chadwick’s Trust Proposals For Research / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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March 4, 2021

Today on RBDR: Cambiar Consulting Managing Partner Simon Chadwick proposes to RBDR viewers a handful of possible solutions designed to remedy the research industry’s widespread lack of trust.

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Bob Lederer RFL Communications, Inc.

Study Of 1,600 B2B Ads Show No Biz Growth Potential / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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February 2, 2021

Today on RBDR: A new study of 1,600 pieces of advertising analyses the effectiveness of B2B advertising, which not surprisingly is found to be lacking due to a lack of creativity, emotion and the absence of characters.

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Bob Lederer RFL Communications, Inc.

New RBDR Series: Tools That Fit Covid-Era Just Right

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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February 1, 2021

Today on RBDR: The research marketplace has acclimated to the Coronavirus, and RBDR begins a series looking at adapted and evolved research tools and methodologies. Today, Behaviorally CEO, Alex Hunt, spotlights the current behavioral framework, now enhanced with a greater emphasis on digital activity.

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Bob Lederer RFL Communications, Inc.

GOP Mastermind Luntz Swears Off Focus Groups / RBDR

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Today on RBDR: The leading GOP pollster and master strategist, Frank Luntz, expressed dismay late last week about continuing to conduct virtual focus groups. He says he can not deal with the vitriol and unwillingness to deal with truth and facts. (Scene of the disruption in Luntz’s virtual focus group with Trump and Biden voters: https://twitter.com/i/status/1351926985405001732)

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