Bob Lederer RFL Communications, Inc.

More Targeted Ad Options As Cookies Go Poof / RBDR

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April 5, 2021

Today on RBDR: Continuing RBDR’s examination of what marketers will turn to as cookies disappear and the targeted advertising that cookies made possible go poof, too. Writing for ANA Magazine, Chuck Kapelke writes about emerging alternative options.

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Bob Lederer RFL Communications, Inc.

No Cookies? This Browser Has No Advertising Data Problems / RBDR

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March 25, 2021

Today on RBDR: Consultant Michelle Madansky discusses the research project conducted for the Brave browser. In early testing, it is demonstrating an ad research process that is generating better advertising data than through cookies.

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Bob Lederer RFL Communications, Inc.

Comment: Covid Proved Research’s Ingenuity / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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Today on RBDR: In a Bloomberg opinion, Noah Smith noted the full impact of Google, Zoom, Amazon and other digital companies wasn’t apparent until Covid hit. Bob Lederer says the same argument can be made about research, which last year put ingenuity into overdrive as it came to the rescue of client companies.

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Bob Lederer RFL Communications, Inc.

For Consumers, Brand Content More Compelling Than Ads / RBDR

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March 18, 2021

Today on RBDR: Bill Harvey comments on a multi-country, multi-association initiative which seeks to vastly improve the experience consumers have as they view advertising, even several times over. (Link to Bill’s paper on aspects of this subject: https://www.rmt.solutions/gratitude.html)

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Bob Lederer RFL Communications, Inc.

J.D. Power III Retrospective / RBDR

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Today on RBDR: The founder of J.D. Power and Associates, J.D. Power III, recently died at age 89. A brief look at highs and lows in his dynamic, game-changing research operation. (RBDR interview with J.D. Power III in 2013: https://youtu.be/Gss8EIDsGLU and https://youtu.be/39QxPXULjcU)

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