Bob Lederer RFL Communications, Inc.

Why Quantilope Is Attracting Special Interest / RBDR

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July 22, 2021

Today on RBDR: Quantilope attracted RBDR’s attention as one of the dynamic, young research companies, spearheaded by a start-to-finish automated research process that has reaped awards and been the focus of a Forrester Research review that lauds its long-term financial benefits.

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Bob Lederer RFL Communications, Inc.

Influencer Marketing More Potent Than Ever / RBDR

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July 21, 2021

Today on RBDR: Influencer marketing has experienced three important advances during the Coronavirus. theSalt founder and CEO Pieter Groenewald provides details Covid has impacted the volume of influencers, the different types of influencers and sponsored versus organic posts

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Bob Lederer RFL Communications, Inc.

The Time Has Come For “Insights Optimization” / RBDR

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July 20, 2021

Today on RBDR: Data science expert Bill Schmarzo originated the phrase, data optimization in 2013. But technology and times have changed the research industry and Schmarzo decrees it’s time for the phrase to evolve into “Insights Optimization.” (Link to Schmarzo’s blog with Insights Optimization details: https://www.datasciencecentral.com/profiles/blogs/it-s-insights-monetization-not-data-monetization)

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Bob Lederer RFL Communications, Inc.

Reasons Why Advertising Can Tend to Fail / RBDR

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July 19, 2021

Today on RBDR: Ipsos EVP Emmanuel Probst, who also teaches an MBA-level Consumer Market Research course at UCLA, discusses keys to successful advertising from his new book, “Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning.”

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Bob Lederer RFL Communications, Inc.

“Rank-Choice Voting” Also Makes Sense In MR / RBDR

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July 15, 2021

Today on RBDR: New York City’s first “Rank Choice Voting” Mayoral Primary last month brought to mind the use of an analogous idea that can be used in consumer research. KL Communications’ EVP-Innovation Services Lisa Fuchs explains.

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