Bob Lederer RFL Communications, Inc.

Consumer Change Is Driving MR Projects Inside / RBDR

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October 12, 2021

Today on RBDR: InnovateMR SVP Global Innovation & Product Strategy Amanda Keller-Grill spells out the burgeoning research industry request for ability to do more internally-generated project work, with upgrades in agile survey creation, sample procurement, fraud mitigation and reporting. InnovateMR has taken a bold step in that direction.

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Bob Lederer RFL Communications, Inc.

Improved Cultural Anthropology Has Place in MR / RBDR

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October 11, 2021

Today on RBDR: MotivBase co-founder & CEO Ujwal Arkalgud is leading an initiative to convince market researchers that cultural anthropology has evolved so far and so rapidly in recent years that it has become a legitimate tool for the research industry. To learn more, email ujwal@motivbase.com.

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Bob Lederer RFL Communications, Inc.

Advertising Challenges Posed by DTC Brands / RBDR

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October 7, 2021

Today on RBDR: Ipsos SVP and UCLA Masters-level instructor Emmanuel Probst discusses the special place in advertising research for direct-to-consumer brands based on observations in his new book. In this video, he focused on Harry’s razors and Dollar Shave Club, both of which launched as independent companies, broke new category ground and were acquired by substantial marketing organizations.

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Bob Lederer RFL Communications, Inc.

InnovateMR’s Historic MR CEO Agency Promotion / RBDR

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October 6, 2021

Today on RBDR: New InnovateMR CEO Lisa Wilding-Brown discusses how her upbringing, notably her parent’s support, helped create her impressive leadership skills. And, she emphasizes the importance that this specific appointment has on the women’s movement in research.

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Bob Lederer RFL Communications, Inc.

Time To Track In-Store Leakage & Category Closure Rate / RBDR

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October 5, 2021

Today on RBDR: VideoMining founder & CEO Rajeev Sharma argues that
instead of scanner data, many manufacturers and retailers need to start emphasizing “category closure rate”and “in-store shopper leakage” to best understand their opportunities and results with active category shoppers.

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