Bob Lederer RFL Communications, Inc.

Improv’s Unseen Correlation With Moderating Success / RBDR

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October 20, 2021

Today on RBDR: Vivisum Partners Senior Associate Ciara Lutz blogged there is an interesting and important correlation between performing improv well and being a top performer in qualitative research moderation.

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Bob Lederer RFL Communications, Inc.

17% Of Marketers Are Thriving During Pandemic / RBDR

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October 19, 2021

Today on RBDR: Accenture’s “Great Marketing Decluttering” study reveals 70% of marketers say they are burned out by numerous Covid-driven changes. Yet, another 17% of these surveyed marketers have been energized because they have effectively responded to pandemic-period marketing challenges. (Link to study: https://www.accenture.com/_acnmedia/PDF-165/Accenture-The-Great-Marketing-Declutter-POV.pdf#zoom=40)

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Bob Lederer RFL Communications, Inc.

Five Important Research News Notes / RBDR

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October 18, 2021

Today on RBDR: Five brief, high-impact research news notes: 1) A Momentive (former SurveyMonkey) board revolt; 2) New Qualtrics coverage of all CXs; 3) NBCUniversal congregating TV media research users for improved, more timely coverage; 4) Pollster in hot legal water in connection with the Austrian Chancellor’s demise; 5) New kind of “in-house” program: Pabst Blue Ribbon will pay you to blanket your house with advertising.

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Bob Lederer RFL Communications, Inc.

Three Noteworthy Research News Items / RBDR

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October 13, 2021

Today on RBDR: A selection of brief, high-impact research news notes: 1) Facebook blames researchers for its negative press; 2) PepsiCo credits insights for top-line growth; and 3) New smart glasses can access streaming and mobile games.

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Bob Lederer RFL Communications, Inc.

Zero-Party Data Becomes The Luxury Marketing Resource / RBDR

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October 14, 2021

Today on RBDR: A report in Vogue Business from Retail & Marketing Editor Kati Chitrakorn discusses how consumer data capture for luxury brands is entering a new era. They are turning from first and third-party cookies (as is the case in most categories) to zero-party data – defined as information that a customer freely provides.

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