Bob Lederer RFL Communications, Inc.

How C-Suite Views of MRDs Changed As Covid Flared / RBDR

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October 28, 2021

Today on RBDR: Quirk’s Editor-In-Chief Joseph Rydholm’s summary of how Client Insights departments are perceived during Covid by their bosses presents some extremely positive and some negative thoughts. (Link to Rydholm’s column: https://www.quirks.com/articles/corporate-insights-teams-beating-back-threats-reestablishing-relevance)

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Bob Lederer RFL Communications, Inc.

11 Hot Data & Analytics Cos Eyed By Private Equity

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October 27, 2021

Today on RBDR: Business Insider reported data and analytics companies are hot acquisition targets for private equity firms, driven by marketers’ need for new ways to reach consumers. (Link: https://www.businessinsider.com/data-analytics-companies-that-are-hot-acquisition-targets-2021-10#)

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Bob Lederer RFL Communications, Inc.

Storytelling, Step-By-Step, Detailed By Client Insights Expert / RBDR

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October 26, 2021

Today on RBDR: Fred John’s new book, “Storytelling and Market Research: A Practical User’s Guide,” provides a hands-on guide for storytelling when client research executives need to present to their higher-ups.

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Bob Lederer RFL Communications, Inc.

Investigating Physician Participation In Covid Studies / RBDR

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October 25, 2021

Today on RBDR: In general, physicians can be prickly in gaining their participation in survey research. Their activity apparently increased during the pandemic, and SurveyHealthcareGlobus CEO Matt Walmsley tells RBDR about the research done to find out why.

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Bob Lederer RFL Communications, Inc.

Advertising Reach Took a Beating During Pandemic / RBDR

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October 21, 2021

Today on RBDR: At the IPA Effworks Global 2021 event in London last week, Diageo Global Marketing Effectiveness Director Kiel Peterson and HBSC CMO Becky Moffatt stressed how incredibly challenging the pandemic has made quality of reach for advertisers.

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