Bob Lederer RFL Communications, Inc.

Noteworthy News From Facebook And Kroger / RBDR

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November 9, 2021

Today on RBDR: Two noteworthy news items spotted by RBDR: 1) Facebook’s elimination of its automatic facial recognition implementation for pictures and videos, and 2) Kroger’s launch of Collaborative Cloud, a DIY research capability provided to manufacturers who can ask Kroger’s data system for aggregated, anonymized data about their brands (collected from 60 million U.S. households).

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Bob Lederer RFL Communications, Inc.

CMOs Moving Ad Work In-House, Taking Over CX / RBDR

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Today on RBDR: Forrester Research reveals a handful of projections about changes occurring around the activities of marketers and their priorities in 2022.

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Bob Lederer RFL Communications, Inc.

Those Oceans Of Data? Companies Find Ways to Abuse It / RBDR

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November 3, 2021

Today on RBDR: The oceans of data available for corporate use has grown substantially with the addition of personal data, largely collected via social media. Forty-five privacy advocating groups urged the FTC to stop corporate misuse of personal data used to discriminate against minority groups.

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Bob Lederer RFL Communications, Inc.

Focus Group Pioneer, Mimi Levin Lieber, Dies at 93 / RBDR

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November 2, 2021

Today on RBDR: Mimi Levin Lieber recently died at age 93. Her career was an exemplary example for a female researcher. Even by 21st century standards, Lieber broke multiple glass ceilings for research innovation, research methodologies, entrepreneurship and business.

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Bob Lederer RFL Communications, Inc.

Single-Metric NPS Is Insufficient; Here’s How To Improve It / RBDR

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November 1, 2021

Today on RBDR: Fortune Magazine says 60% of the Fortune 1000 use NPS in their business planning, however there are skeptics of reliance on this one KPI tactic. DMR Founder and President Michaelis Michael explains his work to extend NPS’ value.

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